In Kollywood normally the producers are reluctant to release the video clip of a song even after two weeks of its release but now it is a high time to change their strategy and UTV clearly did something new in Tamil cinema Industry by releasing an entire song “Anicham Poovazhagi” from Thaandavam today ie., two weeks before the release.
According to the Traditional production houses the reason for not releasing video songs in Youtube and channels is that they feels releasing a video song may decrease the urge of youth to see the film in theater on first day. But the reality is the deciding factor for seeing a movie in theater is its teaser and few glimpses of a hit song from the movie.
Normally this kind of strategy followed in Bollywood and it works Big Time in B-Town, As everyone knows songs are the first impression of a movie and if the reception is good , it is really a big boost for the film at Box office ,the “Anicham Poovazhagi” is already a big hit in Social network on its first day,.Apart from the Promoting in Tamil ,Thaandavam team released three songs for its Dubbed Version “Siva Thaandavam” in Telugu too.
Even Neethaney En Pon vasantham recently released subsequent song teasers which increased the expectation tremendously and at last the Neethaney En Pon vasantham trailer become the first film in Tamil Industry to have a 1.5 million hits in You tube , It is to be noted that Neethaney En Pon vasantham broke the trailer hit record of many top heroes’ films.
Even the recently released 21 second teaser of Simbhu’s “Love panlama Venama” from Poda Podi is also a big rage among the teenagers in social network, so it is a really a good move by UTV,Photon Kathas and GFC because updating ourselves to the advancement is really essential for a booming Industry like Kollywood.
